WHAT IS A KEYWORD? A keyword is a specific word that someone types into a search engine to find a topic they are looking for. So for example SEO would be considered a single keyword phrase and a search engine such as Google would give a large and broad number of results on anything related to SEO that it felt was relevant to your search based on popular search queries for that term. It then ranks the results in order depending on what it feels you were most interested in and what would provide the best answer to your query. The value of using long-tail keywords A long-tail keyword would be something like SEO tips for blogs which is a more specific search term and would bring back a lower number of searches in the search engines, but the search results it does bring back would most likely be closer to what the searcher actually looking for. This is great because it allows you to eliminate any traffic that wasn’t interested in your specific topic while also m...