WHAT IS A KEYWORD? A keyword is a specific word that someone types into a search engine to find a topic they are looking for. So for example SEO would be considered a single keyword phrase and a search engine such as Google would give a large and broad number of results on anything related to SEO that it felt was relevant to your search based on popular search queries for that term. It then ranks the results in order depending on what it feels you were most interested in and what would provide the best answer to your query. The value of using long-tail keywords A long-tail keyword would be something like SEO tips for blogs which is a more specific search term and would bring back a lower number of searches in the search engines, but the search results it does bring back would most likely be closer to what the searcher actually looking for. This is great because it allows you to eliminate any traffic that wasn’t interested in your specific topic while also m...
Your Ranking Depends On Your Choice Of Keywords W hen it comes to SEO, the success of your organic search efforts rests largely on how effective you are at discovering, researching, analyzing, and selecting the right search engine keywords for your website. All other aspects of SEO rely on successful keyword optimization. What's more, optimizing keywords touches every aspect of your SEO marketing efforts. Title Tag: Your target keywords must be included in the title tag (and front-loaded). This is the most important piece of content on your website, both on and off-page. Links: Keyword optimization should be integrated into your link-building strategy. Internal links, inbound links, breadcrumb links, navigational links should all have your top optimized keywords. It's also important to track and manage your link text efforts Content strategy: If you want to rank well and connect with searchers, you need to use your target keywords in your content. WordStream for...